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Product Management

Competitive Intelligence for Product Roadmaps

December 3, 2024
6 min read

Every product leader strives to build a roadmap that excites customers and keeps competitors at bay. But creating a roadmap without understanding the competitive landscape can lead to missteps. Competitive intelligence (CI) ensures your roadmap strikes the perfect balance between innovation and differentiation.

Why CI Matters for Product Leaders

  • Identifying Market Gaps: CI highlights unmet customer needs that competitors have overlooked.
  • Avoiding Redundancy: Understanding competitors' offerings helps avoid duplicating features.
  • Prioritizing Wisely: CI helps product teams prioritize based on competitive positioning.