How to Prepare for Competitor Product Launches: The Ultimate Pre-Launch Checklist

Competitor product launches can significantly impact your market position. This checklist ensures you're prepared to gather intelligence, analyze implications, and respond effectively to new competitive offerings.

Pre-Launch Monitoring

• Track patent filings and trademark registrations
• Monitor job postings and hiring patterns
• Analyze social media activity and engagement
• Track changes in competitor website structure
• Monitor industry news and press releases
• Review regulatory filings and compliance documents