How to Build a Competitive Intelligence Dashboard: A Step-by-Step Guide

A well-designed competitive intelligence dashboard is your command center for monitoring market dynamics and competitor activities. This guide walks you through the process of building a dashboard that delivers actionable insights to your team.

Key Components of an Effective CI Dashboard

• Competitor product feature comparison matrix
• Pricing strategy tracker
• Market share visualization
• Competitor news and updates feed
• Customer sentiment analysis
• Sales win/loss analysis

Implementation Steps

Creating an effective CI dashboard requires careful planning and the right tools. We'll guide you through selecting appropriate metrics, choosing visualization methods, and setting up automated data collection processes.